SuperWorld is an NFT platform that sells virtual land in the Metaverse using the Ethereum blockchain. SuperWorld has a similar concept to more popular Metaverse real estate platforms like Decentraland, Sandbox, and Upland. The company and the ad’s goals are to sell plots of land in the Metaverse, using crypto currency.

My Role

While working as a Graphic Designer at SuperWorld, I was tasked with designing an ad to be used on Google and Etherscan’s platforms. SuperWorld sells virtual land in the Metaverse, and they wanted to create an ad to entice new users to our platform. The design needed to be adapted to fit various standardized web ad dimensions.

I was give the copy to use on the graphic, as well as the call to action button. This layout was used with alternate versions of text and call to action phrases to test engagement. The designs will also serve as a template for future ads run by SuperWorld.