One of the first projects I had as a freelancer was designing the logo for an emerging coffee company called Saddle Ridge. The client asked for a logo design with mockups for products and store locations. I was told the name was Saddle Ridge and that the name and concept came from the tradition of cowboy coffee. A specific, traditional method for brewing coffee by cowboys in the Old West.

Process: Meet > Sketch/Design > Meet & Review > Revise > Give files to client